Communicate

Given the complexity of construction and engineering projects and the broad cross-section of stakeholders communication is an essential component of the process if value is to be delivered.

You should consider:

Engage with stakeholders early on

The ability to identify stakeholders early on in the project, understand their requirements or values and, also, how influential they can be will have an important bearing on the success of the project and the value that can be derived from it.

You should consider:

  • Identifying who your key stakeholders are eg through “brainstorming” sessions with colleagues and team members
  • Developing a stakeholder management grid to categorise stakeholders according to influence and interest

back to top

Develop a communication strategy

Once you have your stakeholders identified and categorised how will you communicate with them? How often? What messages do you want to share with the different stakeholders.

You should consider:

  • Your target audiences
  • What messages need to be communicated
  • The range of engagement techniques available to you
  • How you can utilise the construction supply chain (when they’re on board) to support in communicating your messages

back to top

Develop a communication plan

Once the strategy is in place you need to build a detailed plan of how you will communicate your message.

You should consider:

  • The best methods of communication
  • Social media techniques

back to top

Communicate aspirations for project ie the desired value

What are the “added value” messages you wish to communicate.

You should consider:

  • How the project will add value
  • What’s important to the local communities
  • Is there a regeneration aspect which the construction project could support?

back to top